Unlock Leadership Excellence with Executive Coaching
At Velas Coaching, we specialize in helping leaders increase their influence, navigate high-stakes transitions, and drive measurable leadership growth. Our confidential, high-impact coaching engagements are tailored to the leader’s unique needs, ensuring both individual transformation and organizational impact.
Our Coaching Approach
We don’t just coach—we partner with executives, HR leaders, and organizations to ensure coaching aligns with leadership development, business strategy, and stakeholder expectations.
🔹 Confidentiality First: A safe, judgment-free space for open, transformative leadership conversations.
🔹 Stakeholder Alignment: Coaching goals are structured around real business impact and long-term leadership effectiveness.
🔹 Measurable Progress: We track leadership shifts that are visible to teams, peers, and decision-makers.
🔹 Adaptive Coaching Framework: A structured methodology, customized to each leader’s challenges and aspirations.
The Process
- Attention on the stakeholders – The true leverage points in perceived leadership change are the people who work with the leader every day. Our approach is to turn these stakeholders into the true coaches of the leader who is improving.
- Emphasis on the future – Most coaching and leadership development focuses on feedback as the key to improvement. Well timed, constructive feedback can be extremely valuable. However, we focus on “Feedforward,” which is asking for suggestions for the future. You cannot do anything abut the past, but you can do something about the future, thus is the importance of asking for suggestions.
- Parallel behavior/perception change – Most coaching processes don’t involve stakeholders. Coaches and leaders expect the people around them to notice the change without any prompting. That rarely happens. We focus on the leader’s behavior change and on the perception of the change by the people that are most affected by it.
Our Executive Coaching Offerings
1. Strategic Coaching
For CEOs, senior leaders, and high-potential executives looking to expand their influence and drive long-term leadership impact.
This engagement helps leaders refine their executive positioning, increase their strategic influence, and set the vision for their organization.
🔹 Sample Engagements:
✔ A high-potential executive preparing for broader responsibilities and strategic influence.
✔ A CEO leading a high-stakes transformation and needing to strengthen their leadership presence.
✔ A senior leader repositioning themselves for a larger role within their organization.
2. Targeted Leadership Coaching
For leaders who need to shift perceptions, address performance-impacting behaviors, or strengthen key leadership attributes.
This engagement is designed for leaders facing interpersonal, communication, or stakeholder challenges that are limiting their effectiveness.
🔹 Sample Engagements:
✔ A CEO looking to enhance executive presence and deepen stakeholder trust.
✔ A technical expert moving into a broader leadership role who needs to refine communication and influence.
✔ A leader needing to repair key relationships and shift how they are perceived by colleague
3. Tactical Coaching
For leaders who need rapid, high-impact coaching to refine key leadership skills and decision-making.
This engagement provides quick but structured leadership coaching for executives and managers who need to navigate immediate challenges or refine specific leadership skills.
Unlike Strategic or Targeted Leadership Coaching, Tactical Coaching is a focused, high-speed intervention designed for leaders who need results now.
🔹 Sample Engagements:
✔ A rising leader refining tactical leadership skills (e.g., delegation, executive presence, team management).
✔ A senior manager navigating an urgent leadership challenge and needing a short-term coaching intervention.
✔ A leader preparing for a critical meeting, presentation, or negotiation who needs targeted coaching.
Our Approach Across All Engagements
-Confidentiality as the Foundation
We create a safe space where leaders can share their fears, aspirations, and struggles without judgment. Confidentiality is non-negotiable—it is the bedrock of our work, enabling honest reflection and transformative growth.\
-Stakeholder Alignment
We involve HR, managers, and key stakeholders to ensure coaching goals align with organizational needs—while safeguarding the leader’s privacy.
-Visible, Measurable Progress
We track progress in a way that is observable to stakeholders, ensuring every engagement delivers impact beyond personal growth.
-HR as a True Partner
We elevate HR’s role as a strategic partner and Coaching Champion. We offer transparency throughout the engagement and work with HR as a key enabler of leadership success.
-Adaptive Framework, Not a Blueprint
While we bring structure, our coaching adapts to the leader’s needs, the team’s reality, and the organization’s goals.
-Triple Focus: Organizational Needs, Client Aspirations, and Perceptions
Our work sits at the intersection of what the organization needs, what the leader aspires to, and how the leader is perceived—ensuring sustainable success for both the individual and the organization.